# Advertise where we own the audience.

## The grind

- Ad platforms sell your audience to your competitor too

- Every click auctioned against the company across town

- Budget spent without a straight answer on where it went

- Reach measured by a platform with an interest in the answer

## What we build

**Direct placements**You buy a placement on a title, for a period. No auction, no bidding war, no real-time market deciding what you pay today.

**Two audiences, sold separately**Homeowners actively pricing work, and contractors running businesses. They are different buyers and they are not blended into one number.

**Publisher reporting**Numbers come from our own first-party analytics on sites we operate, not from a platform grading its own work.

**Nobody can outbid you**The placement is yours for the term. Your competitor cannot buy it out from under you mid-campaign.

Wire is the network. Local Wire is a title on it.

Buying a placement on Wire is not the same as advertising on one
Hamilton news site. Wire is the network of local trade, contractor
and home services properties Blue Crane owns and operates; Local
Wire is one of them.

## The titles on Wire

Six properties Blue Crane Works Inc. owns and operates. Buy one title,
a pair that share an audience, or the whole network in one placement.

[Local Wire](https://localwire.ca/)

Residents · Hamilton and Burlington

Local news from the public record: council decisions with roll-call tallies, meeting calendars, police coverage.

[Ad options →](https://localwire.ca/advertise/)

[Hamilton Home Costs](https://hamiltonhomecosts.ca/)

Homeowners pricing work

What home projects actually cost in Hamilton, Ancaster, Dundas, Stoney Creek and Burlington. Readers are deciding who to call.

[Ad options →](https://hamiltonhomecosts.ca/advertise/)

[Trades Tax Calculator](https://tradestaxcalculator.ca/)

Contractors · Canada-wide

What self-employed trades owe, province by province. The page a contractor reads right after finding out the number.

[Ad options →](https://tradestaxcalculator.ca/advertise/)

[Ontario Trade Registry](https://ontariotraderegistry.ca/)

Contractors · Ontario

Compliance, licensing and safety-log reference for contractors working out what they must file, post or keep.

[Ad options →](https://ontariotraderegistry.ca/advertise/)

[Blue Crane Works](https://bluecraneworks.ca/)

Contractors running businesses

This site. Software, systems and free contractor forms, read by owners and operations staff.

[Ad options →](https://bluecraneworks.ca/wire)

[Sons Network](https://sonsnetwork.com/)

Faith-led small business owners

A hub for Christian business owners, builders and service brands.

## What it costs

Placements are priced by title and term. Current traffic figures are provided before anything is agreed.

## What it replaces

- Bidding against your own competitors for your own market

- Ad spend you cannot trace to anything

- Platforms that resell the audience you paid to reach

## Who it is for

Suppliers and service businesses that sell to contractors, and trades that sell to homeowners in Hamilton, Burlington and surrounding areas.

## What week one looks like

1. We talk about who you are trying to reach: homeowners, contractors, or both.

2. You get current traffic figures for the titles that match, pulled from our own analytics.

3. Placement, term and price are agreed in writing.

4. Your creative goes live and reporting starts.

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Source: https://bluecraneworks.ca/solutions/wire