The grind
- Ad platforms sell your audience to your competitor too
- Every click auctioned against the company across town
- Budget spent without a straight answer on where it went
- Reach measured by a platform with an interest in the answer
What we build
You buy a placement on a title, for a period. No auction, no bidding war, no real-time market deciding what you pay today.
Homeowners actively pricing work, and contractors running businesses. They are different buyers and they are not blended into one number.
Numbers come from our own first-party analytics on sites we operate, not from a platform grading its own work.
The placement is yours for the term. Your competitor cannot buy it out from under you mid-campaign.
Wire is the network. Local Wire is a title on it.
Buying a placement on Wire is not the same as advertising on one Hamilton news site. Wire is the network of local trade, contractor and home services properties Blue Crane owns and operates; Local Wire is one of them.
The titles on Wire
Six properties Blue Crane Works Inc. owns and operates. Buy one title, a pair that share an audience, or the whole network in one placement.
Residents · Hamilton and Burlington
Local news from the public record: council decisions with roll-call tallies, meeting calendars, police coverage.
Homeowners pricing work
What home projects actually cost in Hamilton, Ancaster, Dundas, Stoney Creek and Burlington. Readers are deciding who to call.
Contractors · Canada-wide
What self-employed trades owe, province by province. The page a contractor reads right after finding out the number.
Contractors · Ontario
Compliance, licensing and safety-log reference for contractors working out what they must file, post or keep.
Contractors running businesses
This site. Software, systems and free contractor forms, read by owners and operations staff.
Faith-led small business owners
A hub for Christian business owners, builders and service brands.
What it replaces
- Bidding against your own competitors for your own market
- Ad spend you cannot trace to anything
- Platforms that resell the audience you paid to reach
Who it is for
Suppliers and service businesses that sell to contractors, and trades that sell to homeowners in Hamilton, Burlington and surrounding areas.
What week one looks like
- We talk about who you are trying to reach: homeowners, contractors, or both.
- You get current traffic figures for the titles that match, pulled from our own analytics.
- Placement, term and price are agreed in writing.
- Your creative goes live and reporting starts.
What it costs
Placements are priced by title and term. Current traffic figures are provided before anything is agreed.