79%
of users scan web pages
Your offer has to be understood quickly, or the page loses momentum.
Setup, support, and ongoing maintenance handled for you.

Core service
Website build, local visibility groundwork, and dependable monthly support in one straightforward service.
Why this matters
79%
of users scan web pages
Your offer has to be understood quickly, or the page loses momentum.
19%
abandon when trust feels low
Weak credibility signals can cost enquiries before people even compare your service.
35.26%
possible conversion lift from better checkout design
When deposits or payments matter, cleaner flow can directly improve action.
Why businesses choose Blue Crane
The goal is simple: make your business look established, make your services easy to understand, and make it obvious how a customer should contact you.
Your website is structured to move people from scanning to calling, messaging, or requesting work.
Hosting, updates, backups, and small fixes are handled so the site does not become another job on your list.
Clear service pages, Google Business Profile setup, and local search basics help you look established faster.
Online deposits, payment support, and stronger conversion design reduce friction when customers are ready to act.

What is included
Blue Crane handles the build and the monthly upkeep so the site stays presentable, easy to use, and aligned with how local buyers actually browse.
Solutions & Custom Web Apps
Blue Crane builds custom web apps and automated systems tailored to your business needs—from document tracking to job management.
Organize and store job receipts, invoices, and payment records in one searchable place. No more lost paperwork.
Document site conditions, equipment status, or job progress with photos and notes. Build a record for compliance or disputes.
Upload documents (licenses, certifications, insurance) and get email reminders 30 days before expiry. Never miss a deadline.
Packages
The setup fee covers your initial website build. The monthly plan covers hosting, updates, backups, and ongoing support. As your business grows, the website can grow with it.
Starter
$250 setup
For very small local businesses that need a clean, professional online presence and a simple way for customers to get in touch or book. This tier is built for businesses that want the essentials handled without overcomplicating things.
Best for very small local businesses that need a clean, professional online presence and a simple way for customers to get in touch or book.
Growth
$400 setup
For local businesses that need a stronger website presence, more room to grow, and a better lead flow setup. This tier is a step up for businesses that want more flexibility, stronger local visibility, and a more built-out site.
Best for local businesses that need a stronger website presence, more room to grow, and a better lead flow setup.
Premium
$850 setup
For businesses that want a more polished website, stronger lead capture, and a more premium online presence overall. This tier is best for businesses that want a sharper presentation, more conversion-focused structure, and more room for ongoing improvements.
Best for businesses that want a more polished website, stronger lead capture, and a more premium online presence overall.
Small print
All plans include hosting, backups, and ongoing site care. Major redesigns, custom features, advanced integrations, and larger content requests are quoted separately.
Business email setup includes initial setup only. Ongoing email management or troubleshooting is not included unless otherwise agreed.
Online booking integration includes connecting and placing an existing supported booking platform. Custom booking systems or complex automations are not included in standard plans.
Monthly care covers reasonable minor edits and standard maintenance. Requests beyond normal upkeep may be quoted separately depending on scope.
Setup fees cover the initial build, launch preparation, and standard onboarding required to get the site live.

How it works
Choose the package that fits your business, then share your services, area, and goals.
Blue Crane builds the site, tightens the messaging, and makes sure customers can call, message, or request work easily.
Once live, your site stays maintained each month with hosting, updates, backups, and support.
A dependable fit for local service businesses
You get a website that looks credible, works properly on mobile, and stays maintained without chasing freelancers or figuring out technical issues yourself.
Proof of work
Instead of concept cards, this section now shows a real visual redesign example. The flooring company homepage comparison demonstrates the kind of upgrade Blue Crane can deliver when a business needs a clearer first impression, stronger trust, and a cleaner path to enquiry.
Before-and-after proof

Shown as a visual example of how better hierarchy, cleaner section structure, and stronger call-to-action placement can make a local service business look more established online.
Frequently asked questions
If you are comparing options, these are the questions most local business owners want answered before moving forward.
Next step
Pick the package that fits your business, then send a few details. Blue Crane will follow up for a quick conversation about your goals, timing, and the right starting point.
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A direct point of contact
This business is set up to feel personal and straightforward. Instead of being passed around, you deal directly with Blue Crane while your site is planned, built, and maintained.
Short lead form
This form opens an email draft with your details filled in, so your enquiry is ready to send right away.