The AI Visibility Pass is a one-time technical pass that makes an existing website readable by the systems that now answer people's questions: ChatGPT, Microsoft Copilot, Google's AI answers and Perplexity. We prove every major crawler can fetch your pages, remove the settings that silently block AI citation, publish the files those systems read, and register the site with Google and Bing. Built in Hamilton, Ontario, for businesses across the province. Fixed quote, with a written guarantee on the work itself. Nobody can guarantee visibility, a ranking or a citation, and we do not; what the Pass does is meet every published condition for being read and quoted, which is the most any provider can honestly offer.
Verified against the vendors' own published documentation
Who fixes garage doors near Grimsby, and are they open Saturday?
The assistant sends its crawler to read the websites that might answer. Yours is one of them only if the crawler gets through.
- robots.txtDoes your robots file let each AI company's crawler in?One stray line shuts an assistant out completely.
- Firewall and bot rulesDoes the crawler receive the same page a browser does?A silent 403. No ranking tool shows it.
- Page settingsIs a noindex, nosnippet or noarchive switched on?Removes the page from AI answers while rankings stay green.
- Readable factsAre your hours, prices and services real text in the page?Painted in by script, a crawler sees an empty page.
Your business, with your hours and phone number, quoted from your own page.
Nobody can promise this last step. The four gates are the part you control, and the part we fix.
The grind
- A firewall or bot setting quietly turning away the very crawlers that feed AI answers
- An invisible setting that removes your pages from Copilot and Google's AI while every ranking tool stays green
- Pages an assistant cannot read: text loaded by script, no clear headline, facts with no source
- Never registered with Bing, so Microsoft Copilot cannot cite you at all
- A Google Business Profile that disagrees with the website on hours, phone or address
What we build
We fetch your site the way Google, Bing, ChatGPT, Claude, Perplexity, Meta, Amazon and Apple do and show you, byte for byte, that each one receives the full page. Then we fix whatever was turning them away.
Two directives, noarchive and nosnippet, delete a page from Copilot citation and from Google's AI answers without any visible symptom. We find them on every page and take them out.
Real text in the HTML, one clear headline per page, facts stated plainly with the source beside them, a visible date and author. This is what Bing's own guidelines say makes a page citable.
A robots file with a deliberate decision for each AI company, a sitemap, a plain summary for assistants (llms.txt), content signals, and a proper 404 page. Written, published, verified.
Google Search Console and Bing Webmaster Tools verified, sitemaps submitted, and Bing's IndexNow wired so every change reaches Bing, and so Copilot, in minutes.
Bing's AI Performance report shows how often Copilot cites you and which questions triggered it. We set it up, explain it, and optionally add our own first-party analytics with no cookies and no consent banner.
What it costs
Quoted fixed before work starts, and every quote carries the Work Guarantee above. The Pass on an existing site is typically $750 to $1,500 CAD, one time, by page count. Turning a one-page site into a real one (brand, category and guide pages written from verified facts, with a deploy check that blocks regressions) is typically $2,500 to $5,000. An optional quarterly re-check is $150 to $250. We do not promise a citation or a ranking; Bing's own guidelines say nobody can.
Can an AI actually reach your website right now?
That is the first question, and almost nobody can answer it, because a firewall or bot rule can refuse a crawler that your robots file invites, silently, with no symptom in any ranking tool. So we do not guess. We fetch the site as each crawler and compare what it receives to what a browser receives, byte for byte. Here is that exact check, run against our own domain.
| Crawler | Feeds | HTTP | Received |
|---|---|---|---|
| Googlebot | Google Search, AI Overviews | 200 | 212,623 b |
| bingbot | Bing, Copilot, ChatGPT search | 200 | 212,623 b |
| OAI-SearchBot | ChatGPT search answers | 200 | 212,623 b |
| ChatGPT-User | A live ChatGPT question | 200 | 212,623 b |
| GPTBot | OpenAI model training | 200 | 212,623 b |
| Claude-SearchBot | Claude search answers | 200 | 212,623 b |
| ClaudeBot | Anthropic model training | 200 | 212,623 b |
| PerplexityBot | Perplexity answers | 200 | 212,623 b |
| meta-externalagent | Meta AI | 200 | 212,623 b |
| Amazonbot | Amazon AI, IndexNow | 200 | 212,623 b |
| Applebot | Siri and Spotlight | 200 | 212,623 b |
| CCBot | The open web corpus | 200 | 212,623 b |
12 of 12 crawlers receive the full page, identical to a browser. A browser received 212,623 bytes. So did every one of them. That is what a pass looks like, and it is the first thing we hand you about your own site.
Most sites we audit do not start here. A single row reading 403 instead of 200 means that assistant cannot see the business at all, and no amount of content or keyword work changes it until the row turns green.
What does Blue Crane actually guarantee?
Nobody can promise you a ranking or a citation, and anyone who does is selling something the search engines themselves say does not exist. So we do not guarantee visibility. We guarantee the work that decides whether you are eligible for it, because that part is measurable and ours to control, and we put a remedy behind it.
The Work Guarantee
Three promises about the work, all measured, in writing. None of them is a promise of visibility, because that is not ours to give.
- Every major AI and search crawler will fetch your full pages. Google, Bing, ChatGPT, Claude, Perplexity, Meta, Amazon and Apple. You get the byte count for each one, before and after, exactly like the readout above.
- Every silent block will be gone. The directives that remove you from Copilot answers and from Google's AI answers while every ranking tool you own stays green. We find them all and hand you the list.
- Your site will answer more questions than it does today. Real pages for the real questions your customers ask, each written so a machine can lift the answer out of it.
We do not stop until those three pass on your site. If we cannot get there, you do not pay.
Scope, stated plainly: this covers sites we host, control, or move for you. If your current platform blocks us from fixing something, we tell you before you have spent anything. And the honest limit, in Bing's own words from its published webmaster guidelines: "SEO does not guarantee rankings or traffic, and GEO does not guarantee grounding or citations in AI experiences." We cannot make an assistant recommend you, and we will never sell you that. What we can do is take your site to the maximum of what those same published rules reward: every condition they list for being fetched, read and quoted, met and proven on your pages. When an assistant names two or three businesses in your trade, that is the difference between being one it can use and one it cannot read.
How is this different from an SEO retainer?
An SEO retainer sells you ongoing effort measured in rankings. The Pass sells you a finished, verified state measured in what machines can actually retrieve. They are not competing products; one of them just has not noticed that the question changed.
| A monthly SEO retainer | The AI Visibility Pass | |
|---|---|---|
| What it reports | Keyword positions on Google | What each AI crawler actually received, byte for byte |
| Covers AI assistants | Usually not mentioned at all | The whole point of the work |
| Finds silent blocks | No. Ranking tools stay green while the page is uncitable | Yes, on every page, and they are removed |
| Ends | Never, by design | When it passes. An optional re-check is yours to decline |
| Guarantee | Rarely any, and never one the engines permit | Three measured promises about the work, or you do not pay |
| Cost | Monthly, indefinitely | Fixed, quoted before work starts |
How does this actually work? Read the mechanics
Each of the three checks the Pass runs has its own plain-language explanation, written from the vendors' own documentation so you can verify every claim yourself before you talk to us.
- Can ChatGPT see my website? A five-minute check anyone can run: the crawler names each company publishes, and how to fetch your site the way they do.
- The two settings that quietly remove a website from Copilot and Google's AI answers: what Bing and Google say noarchive and nosnippet do, in their own words.
- Why your website should be in Bing: Why Bing is worth doing on its own merits, the AI Performance report, and IndexNow in minutes.
- What AI visibility is, and why local leads now arrive this way: the shift from ten blue links to one answer, with the vendors' own numbers and rules.
- Does my Google Business Profile matter for AI answers?: the three local ranking factors Google names, and what an assistant reads first.
- llms.txt and Markdown for agents, in plain language: the two files that make a site cheap for an assistant to read, and what they do not do.
Watch it explained
Two short videos from Trevor: the baseline every business needs in place, and a client audit where the commercial customers could not find the right website.
Trevor starts where every audit starts: your Bing Places listing and your Google Business Profile, the two he calls the baseline, and why the details on them need to match what your website says.
Watch on YouTubeTrevor walks through a client audit: a business serving homeowners and commercial customers, where the commercial side was not being seen and commercial customers landed on the residential site and left. The rebuild split it into two sites, put each audience's top ten questions and answers on the pages, and he explains why AI assistants like ChatGPT and Gemini use exactly that.
Watch on YouTubeCan ChatGPT find your business? Run the free check
Type your website address and the email the scorecard should go to. In about ten seconds we fetch your homepage the way a browser does and the way OAI-SearchBot, ClaudeBot, PerplexityBot and bingbot do, read your robots.txt one crawler at a time, look for the two settings that silently remove a site from AI answers, and check for the files assistants read. You see the result here and get the same scorecard by email. No account, no call, no pitch. If it comes back clean, we tell you that too.
What the check measures is whether the machines that answer people's questions can reach, read and use your site. It cannot tell you whether an assistant will then name your business, because nobody can promise that. Bing puts it in writing: SEO does not guarantee rankings or traffic, and GEO does not guarantee grounding or citations.
1 blocker found. Until this is fixed, at least one assistant cannot use this site no matter how good the content is.
- PassThe site answers a normal browserHTTP 200, 48,212 bytes, 412 ms.
- Passrobots.txt lets the AI crawlers inNone of the 11 published AI and search crawler names is blocked from the homepage.
- BlockerAI crawlers receive the same page a browser doesClaudeBot: HTTP 403 where a browser got 200. A firewall or bot rule is turning that crawler away even though robots.txt may allow it. No ranking tool shows this.
- PassNo setting silently removes the page from AI answersNo noindex, noarchive, nosnippet or nocache directive on the homepage, in the HTML or in the headers.
- CheckThe homepage is readable as plain text2 h1 headings (should be one); description is 212 characters.
- CheckThe files assistants read are in placesitemap.xml present; no llms.txt; no Markdown for agents. Markdown for agents is optional; a sitemap is not.
- PassStructured data tells machines what the business is1 JSON-LD block found.
What it replaces
- Guessing whether ChatGPT can see your site
- An SEO retainer that never mentions AI assistants
- An "AI visibility score" invented by a tool that cannot say what it measured
- A website and a Google listing that tell customers two different sets of hours
Who it is for
Local and regional businesses in Hamilton, Burlington, Dundas, Ancaster, Stoney Creek, Grimsby, St. Catharines, Niagara Falls, Oakville, Mississauga, Toronto and across Ontario whose customers ask questions before they buy: shops, trades, clinics, studios, churches, consultants. Especially businesses that have been around long enough to be the answer and have never had a website that says so. Proof case: amarettos.ca, a 41-year-old Dundas clothing shop, one page to twenty-eight, every crawler verified. Or read the full Garage Doorman case study: two sites, 76 pages, both domains moved off Wix, zero audit blockers.
What week one looks like
- We run the audit against your live site and tell you, in plain language, what a bot sees today.
- Access, blocks and the five files are fixed and deployed, each with its proof.
- Google and Bing are verified and the sitemap submitted; IndexNow starts firing on every change.
- You get the written report: what was wrong, what changed, what is proven, and what still needs you.