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Case Study

Two garage door websites, rebuilt to be the answer.

Garage Doorman has installed and repaired garage doors from Hamilton to Niagara for over fifteen years. Its residential site was an unfinished template, and its new commercial division was invisible to Google entirely. We rebuilt both from the ground up, moved both domains off Wix without dropping their email, and proved every claim with the search engines' own rules.

Delivered August to September 2026 · Grimsby, Ontario · two domains, 55 pages

Where it started

Two Wix sites, each broken in a different way. Neither problem was visible to the owner, which is the point of this kind of work: the damage only shows up in what Google and the AI assistants do with you.

  • The residential site had about ten indexable pages, and its Services page still carried the template's original kitchen remodeling copy
  • Well over a hundred Google reviews sat behind a widget that no longer rendered, so the strongest trust signal the business owned was invisible
  • The commercial site was set to noindex site-wide: zero pages in Google, for a division trying to win facility managers who search before they call
  • Both domains had live company email riding on their DNS, which made the eventual move a job you only get to do wrong once

What we built

55 real pages, not one page pretending

34 residential pages and 21 commercial pages, each with its own address, title, description and structured data: every service, every city served, and a guides section that answers the questions people actually type at 9 pm when a door will not close.

A copy every AI can afford to read

Every page ships a clean Markdown twin built from the same source as the visible page, and the server hands it to any AI tool that asks. The homepage drops from 47,068 bytes of HTML to 10,041 bytes of Markdown, 79 percent smaller.

The files every bot reads, written on purpose

A robots file with a deliberate decision for each AI crawler, a sitemap with honest dates, a plain-language llms.txt, content signals, and a proper 404 page. Nothing default, nothing accidental.

A deploy gate that blocks regressions

Every deploy is checked before it ships: duplicate titles, broken structured data, a lost Markdown twin, a dead internal link or an accidental noindex all fail the build. The quality is enforced by tooling, not by memory.

Garage Doorman residential homepage: headline reading garage door repair and installation, Hamilton to Niagara, with a 4.8 star Google review badge
The residential site, live at www.garagedoorman.ca: 34 pages covering nine services and ten cities.
Commercial Garage Doorman homepage: blueprint-styled hero for commercial garage door repair and installation with a trust strip naming U-Haul, Hyundai and Orlick
The commercial division, live at www.commercialgaragedoorman.ca: 21 pages built for facility and property managers.

The part nobody sees: leaving Wix without breaking anything

Both domains carried the company's working email, and the residential domain carried years of Google rankings. The move preserved both. Mail records were carried across intact, the ranking address never changed, and every address from the old sites now points permanently at its closest matching new page, so nothing a customer bookmarked or Google indexed leads to a dead end.

Wix also does not let go of a domain quietly: even with the records pointed correctly at the new host, Wix still held each hostname inside the hosting layer until it was formally unassigned, serving its own certificate the whole time. Knowing where that trap is, and how to prove whose infrastructure is actually answering, is the difference between a clean cutover and a day of downtime.

Measured results, not vibes

Every number below is from the launch audits run against the live domains, checked against Google's and Bing's published rules. We do not promise rankings or citations; Bing's own guidelines say nobody can. We promise the site gives them no reason to look elsewhere.

0blockers and zero warnings across three independent audits, run on both live sites
12 / 12crawlers receive the full page, byte for byte: Google, Bing, ChatGPT, Claude, Perplexity, Meta, Amazon, Apple and the rest
79%smaller for AI tools that ask for the Markdown copy instead of the HTML page
55indexable pages across the two sites, up from roughly ten visible pages before
30,385words of original body copy on the residential site alone, written from the trade, not spun
100%of the old site addresses redirect permanently to their matching new page

See them live

The proof is public. Visit the residential Garage Doorman site or the Commercial Garage Doorman site, or ask your favourite AI assistant about garage door repair between Hamilton and Niagara and see who it can actually read.

What this was

This engagement was the full version of the AI Visibility Pass: the audit, the rebuild, the domain moves, the registrations and the written report, delivered as one fixed-quote project.

Want your site to be the one an AI names?

A 30-minute call, no commitment, straight answers from the person who built these two. Hamilton based, fixed quotes, and every claim delivered with its proof.

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