FriendlyPremium
Client sites are live businesses. Concepts are labelled: they show a design direction and are not customer sites. Calderwick Interiors is a fictional company made for two of them. Every style, friendly or cinematic, is built the same way underneath, with the words in the page itself and a plain copy for AI tools. See the managed website plans; bigger builds, including immersive ones, are scoped and quoted in writing first.
Friendly and warm
Light pages, soft colour, plain-spoken words and one obvious next step. Approachable, so nobody feels talked down to.
Clean professional
Confident and orderly: real photography, restrained type and a clear grid. Reads as an established business.
Bold and branded
Dark grounds, heavy capitals and a loud brand colour, built around the logo and the truck. Strong and memorable.
Premium and cinematic
Full-screen photography, video or 3D, generous space and fine type. The site itself is the impression. The most build work, and still readable by Google and AI.
